The website designing industry is moving swiftly on the path of progress. With the passage of time, different revolutionary technologies are coming to the surface. The designing has also taken a leap in the forward direction with most of the designers are using the latest technology and innovative approach. In a nutshell, we can say that this is no more a child’s play.
The website is said to be interactive if it has the potential to engage the clients and to convert them into potential buyers. In order to make engagements, it is necessary that your website should mark an indelible imprint on the visitors. The fascinating things have always attracted the human beings. So, it is the call of the hour to have impressive designs on the web.
How to attain this objective?
As an experienced designer, I would love to follow the middle path approach. What is this middle path? This is the approach to take designing as half art and half science. Let me discuss some of the things which help in making you an interactive website.
Theme: The theme should match the business line. This is certainly a very important step as the whole of the designing is concentrated around this.
Homepage: This is the main page of your website. It is necessary to decorate with impressive infographics. According to the philosophy, if your website is appealing, look wise and feel wise, then the visitors will spend more time on this. The more time they spend on the website, more will be the chances of the conversion. You should use attractive banners and images in order to make your homepage more attractive.
Logo: The logo is a very important part of any website. It should be made in the sync of the business line. You should design it so that it can easily manifest your business. This will offer good impression on the buyers.
Let me discuss the technical aspect of designing. The buyers don’t have much time. They need flexibility in the navigation. So, these aspects should be handled in the technical manner as these are related to the functionality.
Go Responsive: Choose the responsive template or theme. These are mobile friendly templates and adapt the size of the screen. Most of the people are using mobile gadgets to browse the internet. So, responsive websites offer amazing browsing experience to the users on the mobile gadgets.
Easy Navigation: You should provide links so that buyers can easily navigate from one web-page to other. If they find any problem in moving from one page to another, then they will navigate to some other website.